The State of Idaho Ad Campaign

AD: Adriana Garris CW: Lilly Ashmore

Idaho is more than just potatoes. It’s a state of vast wilderness so remote that not even your worst thoughts can reach you. Get off the grid.

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Website Experiential

Visit Idaho is hosting a contest to find the most cringeworthy moment that made you want to get off the grid. Just upload your embarrassing story to social media and let the followers decide their favorite cringe-worthy tale. The winner will secure a 3-night escape to Idaho’s remote wilderness. 

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